To ensure such a happy, long-lived fate, however, the creative tag-teams who will presumably be taking turns on this book will have to up their game a bit. "The Pie's the Limit!", the Applejack-Pinkie Pie joint that starts the title off, isn't quite a complete misstep, but it's definitely something of a disappointment.
* SPOILERS *
The plot setup here is frankly mystifying; Applejack gets involved with the shenanigans at the "Equestria Super Chef Competition" simply by virtue of delivering an apple pie to the contest site, but we never find out for whom the pie was meant or why it was delivered in the first place. It's basically just an excuse to get AJ mistaken for a half-crazed "food performance artist" (if such people exist, I hope they're confined to one municipality; my money's on San Francisco) who subsequently vows revenge. Said revenge comes in the form of an "icing gun" that paralyzes all and sundry (including Twilight Sparkle -- yep, the powerful alicorn princess who has mastered all sorts of arcane magic and battled dragons, Lords of chaos, and giant worms is supposedly undone by flying fondant). Applejack is among the victims of the cruel confectionary charge, leaving Pinkie to save the day with the help of the girls' newfound friend, Toffee Truffle. You would think that an issue devoted to a specific teamup would allow the team to, you know, cooperate in the successful resolution of the plot.
Though her plotting leaves a great deal to be desired, writer Alex De Campi does capture the personalities of AJ and Pinkie reasonably well and throws in the occasional good joke (an offhand Pinky and the Brain reference is particularly bracing when delivered by Pinkie). Carla Speed McNeil goes the Colorforms route in terms of art -- all two-D characters and flat backgrounds -- and the end product looks more like an actual MLP episode than most of IDW's previous releases. Nothing wrong with that, but I'm hoping for better storytelling and more intriguing teamups in future releases. The upcoming issue teams the Cutie Mark Crusaders with Discord, who's never before been featured in the four-color forum. Its quality will tell us a lot about where this title is going.